A real-time beauty drop collab between Sephora and Uber — curated kits, delivered in 30 minutes.
Campaign Goal:
Deliver exclusive beauty kits to users during high-impact moments (dates, parties, events) via the Uber app.
Target Audience:
🎓 Gen Z college students
👩💼 Young professionals
🎉 Festival + event attendees
Launch Locations:
NYC • LA • Miami • Houston • Atlanta
| Kit Name | What’s Inside | Price |
|---|---|---|
| Date Night Kit | Perfume mini, gloss, blotting pads, setting spray | $19 |
| Festival Fix | Glitter gel, SPF stick, waterproof liner | $22 |
| Post-Work Glow | Face mist, concealer stick, jade roller | $21 |